active - Brand gate
1. Register profile
Owner: Manager + watcher
Output: BrandProfile with goal, audience, offer, tone and constraints.
Next: Use profile to create campaigns
Advert module
Watcher workflow
The workflow defines how watcher can safely support promotion without bypassing approvals, logs or channel policies.
Operational flow
active - Campaign gate
2. Plan campaign
Owner: Manager + watcher
Output: Campaign with objective, channels, cadence and readiness.
Next: Convert campaign into calendar slots
active - Draft gate
3. Create drafts
Owner: Watcher
Output: ContentDrafts, variants and asset briefs.
Next: Send ready drafts to approval
gated - Approval gate
4. Review approvals
Owner: Manager
Output: Approved, rejected or changes requested decisions.
Next: Only approved drafts can become publishing tasks
blocked until policy - Channel policy gate
5. Prepare publishing
Owner: Watcher
Output: PublishingTask checklist and audit log.
Next: Manual checklist first, connectors later
planned - Audit gate
6. Report results
Owner: Watcher
Output: Weekly report with wins, issues and next actions.
Next: Feed insights back into campaigns
Next backend version: turn each step into auditable watcher tasks with status, command id, input summary and output summary.