approved - ready
Why owned advertising matters
Brand: Advert HelpUS BR
Reviewer: Manager
Decision: Approved for publishing task preparation
Note: Ready to become a publishing task.
Next: Create publishing checklist
Advert module
Approval queue
Approvals protect the workflow. Drafts must be reviewed before they can become ready publishing tasks.
Review decisions
changes_requested - needs edits
HelpUS service checklist
Brand: HelpUS BR
Reviewer: Manager
Decision: Revise before approval
Note: Needs clearer CTA and audience definition.
Next: Update carousel brief and resubmit
requested - waiting
Professional authority bio
Brand: Professional Profile
Reviewer: Manager
Decision: Pending review
Note: Waiting for review before publication planning.
Next: Manager review required
blocked - blocked
Mass DM outreach idea
Brand: Professional Profile
Reviewer: Safety gate
Decision: Rejected by safety gate
Note: Mass DMs are not allowed in Advert automation.
Next: Replace with owned-channel content plan
Next backend version: store approval history, reviewer notes and immutable safety decisions.