2026-05-21 - drafted
Why owned advertising matters
Campaign: Advert build in public
Channel: LinkedIn
Draft: Why owned advertising matters
Owner: Watcher
Readiness: Draft ready for approval request
Next: Send to approvals
Advert module
Content calendar
The calendar turns campaign strategy into planned content slots with channel, date, topic, draft and readiness status.
Publishing plan
2026-05-22 - idea
HelpUS service checklist
Campaign: HelpUS service awareness
Channel: Instagram
Draft: HelpUS service checklist
Owner: Watcher
Readiness: Needs carousel outline
Next: Expand draft and asset brief
2026-05-24 - in_review
Professional authority bio
Campaign: Professional profile authority
Channel: Site
Draft: Professional authority bio
Owner: Manager
Readiness: Waiting for approval decision
Next: Approve or request changes
2026-05-27 - planned
Stage 2 planning model summary
Campaign: Advert build in public
Channel: Docs
Draft: Not started
Owner: Watcher
Readiness: Needs draft generation
Next: Create summary draft
Next backend version: generate calendar items from approved campaigns and convert approved drafts into publishing tasks.